Brevo vs Mailchimp Comparison
Detailed comparison of features, pricing, and capabilities
Overview
Compare key metrics and features at a glance
Brevo
https://www.brevo.com
Brevo (formerly Sendinblue) is an all-in-one digital marketing platform that helps businesses build and grow relationships with their customers. The platform offers comprehensive solutions including email marketing, SMS marketing, chat, CRM, and marketing automation tools. Brevo serves over 500,000 businesses worldwide with a focus on making sophisticated marketing tools accessible and user-friendly for companies of all sizes.
Mailchimp
https://mailchimp.com
Mailchimp is an all-in-one marketing platform for small businesses. The company provides email marketing, marketing automation, customer relationship management, and other marketing services to help businesses grow. Originally founded as a web design agency, Mailchimp has evolved into a leading marketing automation platform that was acquired by Intuit in 2021 for $12 billion.
Quick Comparison
| Detail | Brevo | Mailchimp |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | Free | Free |
| Plans Available | 5 | 2 |
| Features Tracked | 16 | 2 |
| Founded | 2012 | 2001 |
| Headquarters | Paris, France | Atlanta, USA |
Features
Detailed feature-by-feature comparison
Feature Comparison
| Feature | | |
|---|---|---|
| api | ||
| API Access | ||
| core | ||
| AI Content Generator | ||
| Advanced Segmentation | ||
| CRM | ||
| Email Campaigns | ||
| Email Marketing | ||
| High-Volume Sending | ||
| Landing Pages & Forms | ||
| Live Chat & Chatbots | ||
| Marketing Automation | ||
| SMS Marketing | ||
| Transactional Emails | ||
| WhatsApp Campaigns | ||
| integration | ||
| CMS Integration | ||
| Social Media Integration | ||
| support | ||
| Email Support | ||
| Multi-user Accounts | ||
Pricing
Compare pricing plans and value for money
Brevo
From $0/mo
Price Components
- emails: $0/email (9000 included)
- emails: $0.0018/email (5000 included)
- emails: $0.0038/email (5000 included)
- emails: $0.00043/email (150000 included)
- seats: $0/seat (10 included)
Best For
Small to midsize businesses seeking an affordable, user-friendly all-in-one platform for multichannel marketing automation and CRM without multiple tools.
Mailchimp
From $0/mo
Price Components
- base_subscription: $0/month (500 included)
- base_500_contacts: $13/month (500 included)
Best For
Small businesses and ecommerce starters seeking easy drag-and-drop emails, free entry with 500 contacts, and integrated automation for quick ROI.
Integrations
See which third-party services are supported
Supported Integrations
Coming Soon
Integration comparison data for Brevo, Mailchimp is being collected and will be available soon.
Strengths & Limitations
Key strengths and limitations of each service
Brevo
Small to midsize businesses seeking an affordable, user-friendly all-in-one platform for multichannel marketing automation and CRM without multiple tools.
- All-in-one multichannel support including SMS, WhatsApp, live chat, and CRM differentiates from email-only competitors like Mailchimp.
- Affordable pricing starts at $9/month with unlimited contacts on free plan and 99% transactional email delivery.
- AI-powered features like content generation, send time optimization, and advanced segmentation enable quick campaign launches for non-technical users.
- User-friendly drag-and-drop editor with automation workflows and e-commerce integrations boosts conversions for SMBs.
- Free plan limited to 300 emails/day restricts high-volume senders.
- Workflow logic less intuitive for highly complex, branched campaigns compared to enterprise tools.
- Advanced features like landing page builder require higher-tier plans starting at $19/month.
Mailchimp
Small businesses and ecommerce starters seeking easy drag-and-drop emails, free entry with 500 contacts, and integrated automation for quick ROI.
- Free plan supports up to 500 contacts with drag-and-drop builder, ideal for beginners unlike paid-only competitors.
- Integrated forms, landing pages, and lightweight CRM streamline lead capture without extra tools.
- Recent 26% more ecommerce triggers deliver up to 41x ROI for Shopify users via Intuit platform.
- Holds 66.67% market share with top ease-of-use ranking for small businesses.
- Advanced automation limited to paid plans starting at $13/month, less accessible than rivals' free tiers.
- Less powerful for complex workflows compared to ActiveCampaign's advanced features.
Company Info
Company details and background
Brevo
Mailchimp
Comparison FAQ
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