Loops vs Mailgun Comparison
Detailed comparison of features, pricing, and capabilities
Overview
Compare key metrics and features at a glance
Loops
https://loops.so
Loops is an email marketing platform designed specifically for software companies and startups. It provides a complete solution for sending automated emails, newsletters, and transactional messages with features like visual email builder, advanced segmentation, and analytics. The platform specializes in helping companies create personalized email experiences while maintaining high deliverability rates.
Mailgun
https://www.mailgun.com
Mailgun is a transactional email API service that enables developers to send, receive, and track emails through their applications using RESTful APIs. The service provides powerful email validation, tracking, and analytics features, along with SMTP integration and detailed logs for debugging. Mailgun specializes in handling large volumes of automated emails including notifications, confirmations, and marketing communications.
Quick Comparison
| Detail | Loops | Mailgun |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | Free | Free |
| Plans Available | 1 | 5 |
| Features Tracked | 17 | 16 |
| Founded | 2021 | 2010 |
| Headquarters | San Francisco, USA | San Francisco, USA |
Features
Detailed feature-by-feature comparison
Feature Comparison
| Feature | | |
|---|---|---|
| api | ||
| REST API | ||
| RESTful Email APIs | ||
| compliance | ||
| Preference Center | ||
| Suppression Lists | ||
| core | ||
| Audience Segmentation | ||
| Bounce Classification | ||
| Campaigns | ||
| Contact Properties | ||
| Email Analytics | ||
| Email Template Builder | ||
| Email Validation API | ||
| Event-based Triggers | ||
| Inbound Routing | ||
| Inbox Placement | ||
| List Segmentation | ||
| Loops (Automations) | ||
| Managed Deliverability | ||
| Mobile-friendly Editor | ||
| Notion-style Email Editor | ||
| Personalization Variables | ||
| Rapid Fire | ||
| Reusable Styles & Components | ||
| SMTP Relay | ||
| Send Time Optimization | ||
| Tracking & Analytics | ||
| Transactional Emails | ||
| custom | ||
| Custom Sending Domains | ||
| Dark Mode | ||
| Dedicated IPs | Add-on | |
| integration | ||
| Email Parsing | ||
| Stripe Integration | ||
| Zapier Integration | ||
| security | ||
| Authentication Protocols | ||
Pricing
Compare pricing plans and value for money
Loops
From $0/mo
Price Components
- base_fee: $0/month
- contacts: $0/contact (1000 included)
Best For
Early-stage SaaS companies and startups needing unified marketing and transactional email without platform complexity.
Mailgun
From $0/mo
Price Components
- base_fee: $0/month
- emails: $0/email (100 included)
- base_fee: $15/month
- emails: $0/email (10000 included)
- overage_emails: $0.0018/email
Best For
Developers and apps needing reliable, high-volume transactional email APIs with validation and tracking, not broad marketing campaigns.
Integrations
See which third-party services are supported
Supported Integrations
Coming Soon
Integration comparison data for Loops, Mailgun is being collected and will be available soon.
Strengths & Limitations
Key strengths and limitations of each service
Loops
Early-stage SaaS companies and startups needing unified marketing and transactional email without platform complexity.
- Transactional emails built-in with no separate service needed, unlike Mailchimp's Mandrill add-on
- Modern Notion-style editor with clean interface designed specifically for SaaS workflows
- Simple subscriber-based pricing with unlimited sends across all tiers, no feature gates
- Lacks deeper automation logic and advanced reporting tools compared to enterprise platforms
- Smaller market presence with 11-50 employees versus MailChimp's 283,090 detected installations
Mailgun
Developers and apps needing reliable, high-volume transactional email APIs with validation and tracking, not broad marketing campaigns.
- Developer-centric RESTful APIs and SMTP relay excel for high-volume transactional emails, unlike marketing-focused ESPs like Mailchimp.
- Email Validation API and Inbox Placement reduce bounces and optimize deliverability, key in a growing market.
- Rapid Fire enables burst sending for millions of emails on Scale+ plans, ideal for time-sensitive notifications.
- Flexible overage fees prevent hard caps, supporting seamless scaling from $15/mo Basic plan.
- Holds only 0.22% market share, ranking #27, trailing leaders like Mailchimp and SendGrid.
- Lacks drag-and-drop editors and audience automation of full marketing platforms like HubSpot.
- Higher tiers like Scale at $90/mo required for SSO and dedicated IPs, pricier for advanced needs.
Company Info
Company details and background
Loops
Mailgun
Comparison FAQ
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