Mailchimp vs MailerSend Comparison
Detailed comparison of features, pricing, and capabilities
Overview
Compare key metrics and features at a glance
Mailchimp
https://mailchimp.com
Mailchimp is an all-in-one marketing platform for small businesses. The company provides email marketing, marketing automation, customer relationship management, and other marketing services to help businesses grow. Originally founded as a web design agency, Mailchimp has evolved into a leading marketing automation platform that was acquired by Intuit in 2021 for $12 billion.
MailerSend
https://www.mailersend.com
MailerSend is a transactional email service provider that offers a complete email delivery infrastructure. The platform provides features like email API, drag & drop email builder, templating system, detailed analytics, and advanced email validation. It focuses on delivering high deliverability rates and comprehensive tools for managing and tracking email campaigns.
Quick Comparison
| Detail | Mailchimp | MailerSend |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | Free | Free |
| Plans Available | 2 | 5 |
| Features Tracked | 2 | 15 |
| Founded | 2001 | 2020 |
| Headquarters | Atlanta, USA | Vilnius, Lithuania |
Features
Detailed feature-by-feature comparison
Feature Comparison
| Feature | | |
|---|---|---|
| api | ||
| RESTful Email API | ||
| SMTP Relay | ||
| Webhooks | ||
| core | ||
| Activity Logs | ||
| Advanced Analytics | ||
| Dynamic Templates | ||
| Email Campaigns | ||
| Email Verification | Add-on | |
| Inbound Routing | ||
| Marketing Automation | ||
| Multiple Domains | ||
| Suppression Lists | ||
| Transactional SMS | Add-on | |
| custom | ||
| Drag & Drop Builder | ||
| Email Surveys | ||
| security | ||
| API Tokens | ||
| support | ||
| User Management | ||
Pricing
Compare pricing plans and value for money
Mailchimp
From $0/mo
Price Components
- base_subscription: $0/month (500 included)
- base_500_contacts: $13/month (500 included)
Best For
Small businesses and ecommerce starters seeking easy drag-and-drop emails, free entry with 500 contacts, and integrated automation for quick ROI.
MailerSend
From $0/mo
Price Components
- emails: $0/email (500 included)
- email_verification_credits: $0/credit (10 included)
- base_fee: $7/month
- emails: $0/email (5000 included)
- extra_emails: $0.0012/email
Best For
Developers and startups needing reliable transactional email API, SMTP relay, and verification on a budget-friendly free or $7-30/month plan.
Integrations
See which third-party services are supported
Supported Integrations
Coming Soon
Integration comparison data for Mailchimp, MailerSend is being collected and will be available soon.
Strengths & Limitations
Key strengths and limitations of each service
Mailchimp
Small businesses and ecommerce starters seeking easy drag-and-drop emails, free entry with 500 contacts, and integrated automation for quick ROI.
- Free plan supports up to 500 contacts with drag-and-drop builder, ideal for beginners unlike paid-only competitors.
- Integrated forms, landing pages, and lightweight CRM streamline lead capture without extra tools.
- Recent 26% more ecommerce triggers deliver up to 41x ROI for Shopify users via Intuit platform.
- Holds 66.67% market share with top ease-of-use ranking for small businesses.
- Advanced automation limited to paid plans starting at $13/month, less accessible than rivals' free tiers.
- Less powerful for complex workflows compared to ActiveCampaign's advanced features.
MailerSend
Developers and startups needing reliable transactional email API, SMTP relay, and verification on a budget-friendly free or $7-30/month plan.
- Free plan with 3,000 emails supports testing and small projects unlike paid-only competitors.
- RESTful API, SMTP relay, and webhooks enable seamless developer integration with multi-language SDKs.
- Inbound routing and email verification protect reputation while parsing replies for support workflows.
- Drag & drop builder plus dynamic Twig templates offer no-code and advanced personalization options.
- Transactional focus lacks full marketing automation for complex campaigns.
- Professional plan at $30/month limits scale without custom enterprise upgrades.
- Small team of 11-50 may slow feature rollouts versus larger competitors.
Company Info
Company details and background
Mailchimp
MailerSend
Comparison FAQ
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