Loops vs MailerSend Comparison
Detailed comparison of features, pricing, and capabilities
Overview
Compare key metrics and features at a glance
Loops
https://loops.so
Loops is an email marketing platform designed specifically for software companies and startups. It provides a complete solution for sending automated emails, newsletters, and transactional messages with features like visual email builder, advanced segmentation, and analytics. The platform specializes in helping companies create personalized email experiences while maintaining high deliverability rates.
MailerSend
https://www.mailersend.com
MailerSend is a transactional email service provider that offers a complete email delivery infrastructure. The platform provides features like email API, drag & drop email builder, templating system, detailed analytics, and advanced email validation. It focuses on delivering high deliverability rates and comprehensive tools for managing and tracking email campaigns.
Quick Comparison
| Detail | Loops | MailerSend |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | Free | Free |
| Plans Available | 1 | 5 |
| Features Tracked | 17 | 15 |
| Founded | 2021 | 2020 |
| Headquarters | San Francisco, USA | Vilnius, Lithuania |
Features
Detailed feature-by-feature comparison
Feature Comparison
| Feature | | |
|---|---|---|
| api | ||
| REST API | ||
| RESTful Email API | ||
| SMTP Relay | ||
| Webhooks | ||
| compliance | ||
| Preference Center | ||
| core | ||
| Activity Logs | ||
| Advanced Analytics | ||
| Audience Segmentation | ||
| Campaigns | ||
| Contact Properties | ||
| Dynamic Templates | ||
| Email Analytics | ||
| Email Verification | Add-on | |
| Event-based Triggers | ||
| Inbound Routing | ||
| Loops (Automations) | ||
| Managed Deliverability | ||
| Mobile-friendly Editor | ||
| Multiple Domains | ||
| Notion-style Email Editor | ||
| Personalization Variables | ||
| Reusable Styles & Components | ||
| Suppression Lists | ||
| Transactional Emails | ||
| Transactional SMS | Add-on | |
| custom | ||
| Dark Mode | ||
| Drag & Drop Builder | ||
| Email Surveys | ||
| integration | ||
| Stripe Integration | ||
| Zapier Integration | ||
| security | ||
| API Tokens | ||
| support | ||
| User Management | ||
Pricing
Compare pricing plans and value for money
Loops
From $0/mo
Price Components
- base_fee: $0/month
- contacts: $0/contact (1000 included)
Best For
Early-stage SaaS companies and startups needing unified marketing and transactional email without platform complexity.
MailerSend
From $0/mo
Price Components
- emails: $0/email (500 included)
- email_verification_credits: $0/credit (10 included)
- base_fee: $7/month
- emails: $0/email (5000 included)
- extra_emails: $0.0012/email
Best For
Developers and startups needing reliable transactional email API, SMTP relay, and verification on a budget-friendly free or $7-30/month plan.
Integrations
See which third-party services are supported
Supported Integrations
Coming Soon
Integration comparison data for Loops, MailerSend is being collected and will be available soon.
Strengths & Limitations
Key strengths and limitations of each service
Loops
Early-stage SaaS companies and startups needing unified marketing and transactional email without platform complexity.
- Transactional emails built-in with no separate service needed, unlike Mailchimp's Mandrill add-on
- Modern Notion-style editor with clean interface designed specifically for SaaS workflows
- Simple subscriber-based pricing with unlimited sends across all tiers, no feature gates
- Lacks deeper automation logic and advanced reporting tools compared to enterprise platforms
- Smaller market presence with 11-50 employees versus MailChimp's 283,090 detected installations
MailerSend
Developers and startups needing reliable transactional email API, SMTP relay, and verification on a budget-friendly free or $7-30/month plan.
- Free plan with 3,000 emails supports testing and small projects unlike paid-only competitors.
- RESTful API, SMTP relay, and webhooks enable seamless developer integration with multi-language SDKs.
- Inbound routing and email verification protect reputation while parsing replies for support workflows.
- Drag & drop builder plus dynamic Twig templates offer no-code and advanced personalization options.
- Transactional focus lacks full marketing automation for complex campaigns.
- Professional plan at $30/month limits scale without custom enterprise upgrades.
- Small team of 11-50 may slow feature rollouts versus larger competitors.
Company Info
Company details and background
Loops
MailerSend
Comparison FAQ
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