Brevo vs Mailgun Comparison
Detailed comparison of features, pricing, and capabilities
Overview
Compare key metrics and features at a glance
Brevo
https://www.brevo.com
Brevo (formerly Sendinblue) is an all-in-one digital marketing platform that helps businesses build and grow relationships with their customers. The platform offers comprehensive solutions including email marketing, SMS marketing, chat, CRM, and marketing automation tools. Brevo serves over 500,000 businesses worldwide with a focus on making sophisticated marketing tools accessible and user-friendly for companies of all sizes.
Mailgun
https://www.mailgun.com
Mailgun is a transactional email API service that enables developers to send, receive, and track emails through their applications using RESTful APIs. The service provides powerful email validation, tracking, and analytics features, along with SMTP integration and detailed logs for debugging. Mailgun specializes in handling large volumes of automated emails including notifications, confirmations, and marketing communications.
Quick Comparison
| Detail | Brevo | Mailgun |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | Free | Free |
| Plans Available | 5 | 5 |
| Features Tracked | 16 | 16 |
| Founded | 2012 | 2010 |
| Headquarters | Paris, France | San Francisco, USA |
Features
Detailed feature-by-feature comparison
Feature Comparison
| Feature | | |
|---|---|---|
| api | ||
| API Access | ||
| RESTful Email APIs | ||
| compliance | ||
| Suppression Lists | ||
| core | ||
| AI Content Generator | ||
| Advanced Segmentation | ||
| Bounce Classification | ||
| CRM | ||
| Email Marketing | ||
| Email Template Builder | ||
| Email Validation API | ||
| High-Volume Sending | ||
| Inbound Routing | ||
| Inbox Placement | ||
| Landing Pages & Forms | ||
| List Segmentation | ||
| Live Chat & Chatbots | ||
| Marketing Automation | ||
| Rapid Fire | ||
| SMS Marketing | ||
| SMTP Relay | ||
| Send Time Optimization | ||
| Tracking & Analytics | ||
| Transactional Emails | ||
| WhatsApp Campaigns | ||
| custom | ||
| Custom Sending Domains | ||
| Dedicated IPs | Add-on | |
| integration | ||
| CMS Integration | ||
| Email Parsing | ||
| Social Media Integration | ||
| security | ||
| Authentication Protocols | ||
| support | ||
| Email Support | ||
| Multi-user Accounts | ||
Pricing
Compare pricing plans and value for money
Brevo
From $0/mo
Price Components
- emails: $0/email (9000 included)
- emails: $0.0018/email (5000 included)
- emails: $0.0038/email (5000 included)
- emails: $0.00043/email (150000 included)
- seats: $0/seat (10 included)
Best For
Small to midsize businesses seeking an affordable, user-friendly all-in-one platform for multichannel marketing automation and CRM without multiple tools.
Mailgun
From $0/mo
Price Components
- base_fee: $0/month
- emails: $0/email (100 included)
- base_fee: $15/month
- emails: $0/email (10000 included)
- overage_emails: $0.0018/email
Best For
Developers and apps needing reliable, high-volume transactional email APIs with validation and tracking, not broad marketing campaigns.
Integrations
See which third-party services are supported
Supported Integrations
Coming Soon
Integration comparison data for Brevo, Mailgun is being collected and will be available soon.
Strengths & Limitations
Key strengths and limitations of each service
Brevo
Small to midsize businesses seeking an affordable, user-friendly all-in-one platform for multichannel marketing automation and CRM without multiple tools.
- All-in-one multichannel support including SMS, WhatsApp, live chat, and CRM differentiates from email-only competitors like Mailchimp.
- Affordable pricing starts at $9/month with unlimited contacts on free plan and 99% transactional email delivery.
- AI-powered features like content generation, send time optimization, and advanced segmentation enable quick campaign launches for non-technical users.
- User-friendly drag-and-drop editor with automation workflows and e-commerce integrations boosts conversions for SMBs.
- Free plan limited to 300 emails/day restricts high-volume senders.
- Workflow logic less intuitive for highly complex, branched campaigns compared to enterprise tools.
- Advanced features like landing page builder require higher-tier plans starting at $19/month.
Mailgun
Developers and apps needing reliable, high-volume transactional email APIs with validation and tracking, not broad marketing campaigns.
- Developer-centric RESTful APIs and SMTP relay excel for high-volume transactional emails, unlike marketing-focused ESPs like Mailchimp.
- Email Validation API and Inbox Placement reduce bounces and optimize deliverability, key in a growing market.
- Rapid Fire enables burst sending for millions of emails on Scale+ plans, ideal for time-sensitive notifications.
- Flexible overage fees prevent hard caps, supporting seamless scaling from $15/mo Basic plan.
- Holds only 0.22% market share, ranking #27, trailing leaders like Mailchimp and SendGrid.
- Lacks drag-and-drop editors and audience automation of full marketing platforms like HubSpot.
- Higher tiers like Scale at $90/mo required for SSO and dedicated IPs, pricier for advanced needs.
Company Info
Company details and background
Brevo
Mailgun
Comparison FAQ
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