Loops vs Mailjet Comparison
Detailed comparison of features, pricing, and capabilities
Overview
Compare key metrics and features at a glance
Loops
https://loops.so
Loops is an email marketing platform designed specifically for software companies and startups. It provides a complete solution for sending automated emails, newsletters, and transactional messages with features like visual email builder, advanced segmentation, and analytics. The platform specializes in helping companies create personalized email experiences while maintaining high deliverability rates.
Mailjet
https://www.mailjet.com
Mailjet is a cloud-based email delivery and tracking platform that enables businesses to send marketing and transactional emails. The service provides features for email automation, template design, A/B testing, and advanced analytics for monitoring email performance. As part of Sinch, Mailjet offers comprehensive APIs and SMTP relay services for developers while maintaining user-friendly email marketing tools for marketers.
Quick Comparison
| Detail | Loops | Mailjet |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | Free | Free |
| Plans Available | 1 | 4 |
| Features Tracked | 17 | 17 |
| Founded | 2021 | 2010 |
| Headquarters | San Francisco, USA | Paris, France |
Features
Detailed feature-by-feature comparison
Feature Comparison
| Feature | | |
|---|---|---|
| api | ||
| APIs & SMTP Relay | ||
| REST API | ||
| Webhooks | ||
| compliance | ||
| GDPR Compliance | ||
| Preference Center | ||
| core | ||
| A/B Testing | ||
| AI Email Generator | ||
| Advanced Segmentation | ||
| Audience Segmentation | ||
| Campaigns | ||
| Contact Management | ||
| Contact Properties | ||
| Email Analytics | ||
| Email Automation | ||
| Email Editor | ||
| Email Tracking & Analytics | ||
| Event-based Triggers | ||
| Form Builder | ||
| Inbox Preview | ||
| Landing Pages | ||
| Loops (Automations) | ||
| Managed Deliverability | ||
| Mobile-friendly Editor | ||
| Notion-style Email Editor | ||
| Personalization | ||
| Personalization Variables | ||
| Real-time Collaboration | ||
| Reusable Styles & Components | ||
| Transactional Emails | ||
| custom | ||
| Dark Mode | ||
| integration | ||
| Stripe Integration | ||
| Zapier Integration | ||
| security | ||
| Role Management | ||
| SPF/DKIM Authentication | ||
Pricing
Compare pricing plans and value for money
Loops
From $0/mo
Price Components
- base_fee: $0/month
- contacts: $0/contact (1000 included)
Best For
Early-stage SaaS companies and startups needing unified marketing and transactional email without platform complexity.
Mailjet
From $0/mo
Price Components
- emails: $0/email (6000 included)
- base_subscription: $17/month (15000 included)
- email_previews: $0/preview (500 included)
- email_validations: $0/validation (500 included)
- base_subscription: $27/month (15000 included)
Best For
Small to mid-sized teams and developers needing affordable email automation, robust APIs, and real-time collaboration for targeted marketing campaigns.
Integrations
See which third-party services are supported
Supported Integrations
Coming Soon
Integration comparison data for Loops, Mailjet is being collected and will be available soon.
Strengths & Limitations
Key strengths and limitations of each service
Loops
Early-stage SaaS companies and startups needing unified marketing and transactional email without platform complexity.
- Transactional emails built-in with no separate service needed, unlike Mailchimp's Mandrill add-on
- Modern Notion-style editor with clean interface designed specifically for SaaS workflows
- Simple subscriber-based pricing with unlimited sends across all tiers, no feature gates
- Lacks deeper automation logic and advanced reporting tools compared to enterprise platforms
- Smaller market presence with 11-50 employees versus MailChimp's 283,090 detected installations
Mailjet
Small to mid-sized teams and developers needing affordable email automation, robust APIs, and real-time collaboration for targeted marketing campaigns.
- Offers real-time collaboration in Passport editor for multiple users to edit campaigns simultaneously with version control.
- Supports A/B testing of up to ten email versions on subject lines, content, and design to boost performance.
- Provides forever free plan with core features and low Essential tier at $17/month for 15,000 emails without daily limits.
- Includes open-source MCP Server for conversational AI queries on campaign analytics like open rates by country.
- Free plan includes daily sending limits and Mailjet branding on emails.
- Lacks dominance compared to market leaders like Mailchimp and Klaviyo in overall share.
Company Info
Company details and background
Loops
Mailjet
Comparison FAQ
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