Mailchimp vs Mailjet Comparison
Detailed comparison of features, pricing, and capabilities
Overview
Compare key metrics and features at a glance
Mailchimp
https://mailchimp.com
Mailchimp is an all-in-one marketing platform for small businesses. The company provides email marketing, marketing automation, customer relationship management, and other marketing services to help businesses grow. Originally founded as a web design agency, Mailchimp has evolved into a leading marketing automation platform that was acquired by Intuit in 2021 for $12 billion.
Mailjet
https://www.mailjet.com
Mailjet is a cloud-based email delivery and tracking platform that enables businesses to send marketing and transactional emails. The service provides features for email automation, template design, A/B testing, and advanced analytics for monitoring email performance. As part of Sinch, Mailjet offers comprehensive APIs and SMTP relay services for developers while maintaining user-friendly email marketing tools for marketers.
Quick Comparison
| Detail | Mailchimp | Mailjet |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | Free | Free |
| Plans Available | 2 | 4 |
| Features Tracked | 2 | 17 |
| Founded | 2001 | 2010 |
| Headquarters | Atlanta, USA | Paris, France |
Features
Detailed feature-by-feature comparison
Feature Comparison
| Feature | | |
|---|---|---|
| api | ||
| APIs & SMTP Relay | ||
| Webhooks | ||
| compliance | ||
| GDPR Compliance | ||
| core | ||
| A/B Testing | ||
| AI Email Generator | ||
| Advanced Segmentation | ||
| Contact Management | ||
| Email Automation | ||
| Email Campaigns | ||
| Email Editor | ||
| Email Tracking & Analytics | ||
| Form Builder | ||
| Inbox Preview | ||
| Landing Pages | ||
| Marketing Automation | ||
| Personalization | ||
| Real-time Collaboration | ||
| security | ||
| Role Management | ||
| SPF/DKIM Authentication | ||
Pricing
Compare pricing plans and value for money
Mailchimp
From $0/mo
Price Components
- base_subscription: $0/month (500 included)
- base_500_contacts: $13/month (500 included)
Best For
Small businesses and ecommerce starters seeking easy drag-and-drop emails, free entry with 500 contacts, and integrated automation for quick ROI.
Mailjet
From $0/mo
Price Components
- emails: $0/email (6000 included)
- base_subscription: $17/month (15000 included)
- email_previews: $0/preview (500 included)
- email_validations: $0/validation (500 included)
- base_subscription: $27/month (15000 included)
Best For
Small to mid-sized teams and developers needing affordable email automation, robust APIs, and real-time collaboration for targeted marketing campaigns.
Integrations
See which third-party services are supported
Supported Integrations
Coming Soon
Integration comparison data for Mailchimp, Mailjet is being collected and will be available soon.
Strengths & Limitations
Key strengths and limitations of each service
Mailchimp
Small businesses and ecommerce starters seeking easy drag-and-drop emails, free entry with 500 contacts, and integrated automation for quick ROI.
- Free plan supports up to 500 contacts with drag-and-drop builder, ideal for beginners unlike paid-only competitors.
- Integrated forms, landing pages, and lightweight CRM streamline lead capture without extra tools.
- Recent 26% more ecommerce triggers deliver up to 41x ROI for Shopify users via Intuit platform.
- Holds 66.67% market share with top ease-of-use ranking for small businesses.
- Advanced automation limited to paid plans starting at $13/month, less accessible than rivals' free tiers.
- Less powerful for complex workflows compared to ActiveCampaign's advanced features.
Mailjet
Small to mid-sized teams and developers needing affordable email automation, robust APIs, and real-time collaboration for targeted marketing campaigns.
- Offers real-time collaboration in Passport editor for multiple users to edit campaigns simultaneously with version control.
- Supports A/B testing of up to ten email versions on subject lines, content, and design to boost performance.
- Provides forever free plan with core features and low Essential tier at $17/month for 15,000 emails without daily limits.
- Includes open-source MCP Server for conversational AI queries on campaign analytics like open rates by country.
- Free plan includes daily sending limits and Mailjet branding on emails.
- Lacks dominance compared to market leaders like Mailchimp and Klaviyo in overall share.
Company Info
Company details and background
Mailchimp
Mailjet
Comparison FAQ
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