Plausible Analytics is an open-source, privacy-friendly alternative to Google Analytics. It provides simple and lightweight website analytics without using cookies and while being fully compliant with GDPR, CCPA, and PECR. The service focuses on essential metrics without collecting personal data, offering a more ethical approach to web analytics.
Overview
Founded
2019
Company Size
1-10 employees
Headquarters
Tartu, Estonia
Funding
Bootstrapped
About Plausible
Strengths
- Open-source with self-hosting option via community edition, ensuring full data control unlike hosted-only competitors.
- Ultra-lightweight <1KB script and real-time 30-second dashboard updates outperform heavier tools like Matomo.
- Starter plan at $9/month delivers core cookieless metrics for one site with 3-year retention, far cheaper than advanced alternatives.
- Codeless goals, conversion funnels, and scroll depth tracking provide essential insights without setup, differentiating from basic trackers.
Limitations
- No access to raw data exports, only aggregated CSV or Stats API, limiting custom segmentation vs. Matomo.
- Lacks advanced features like session replay, A/B testing, or ecommerce tracking available in PostHog or GA4.
- Funnels and some key features locked behind $19/month Business plan, no free tier beyond 30-day trial.
Best for: Small businesses, bloggers, and privacy-focused site owners seeking simple, affordable cookieless analytics without complex setup or personal data collection.
Features
Compliance
GDPR ComplianceIncluded
Fully compliant with GDPR, CCPA, and PECR by design, eliminating the need for cookie consent banners.
Data Processing AgreementIncluded
Provides DPA and documentation for legal review, supporting enterprise compliance needs.
Core Features
Cookieless TrackingIncluded
Tracks visitors without using cookies or persistent identifiers, relying on server-side hashing of anonymized IP addresses reset daily.
No Personal Data CollectionIncluded
Collects no personally identifiable information (PII), with all data aggregated and anonymized to protect visitor privacy.
Open SourceIncluded
Open-source platform allowing self-hosting via community edition for full control over data.
Lightweight ScriptIncluded
Under 1 KB script size that loads quickly, reducing page weight compared to traditional analytics tools.
Unique Visitor CountingIncluded
Counts unique visitors using one-way cryptographic hashing of IP addresses without storing logs or enabling cross-day linking.
Real-Time UpdatesIncluded
Dashboard updates every 30 seconds without page refresh for live monitoring of traffic.
Codeless GoalsIncluded
Automatically tracks file downloads, form completions, external links, and turns pages into goals without code.
Conversion FunnelsIncluded
Measures visitor progression through key site steps, identifying drop-off points and conversion rates.
Scroll Depth TrackingIncluded
Automatically tracks scroll depth from 1% to 100% on every page without setup or tag managers.
AI Traffic MonitoringIncluded
Identifies and monitors traffic from AI tools like ChatGPT, Perplexity, and Claude, including conversions.
Other
Public Stats SharingIncluded
Allows opening up analytics stats to share transparently with visitors.
Integrations
UTM SupportIncluded
Effectively utilizes UTM tags for accurate campaign traffic source tracking in cookieless environment.
Security
Data OwnershipIncluded
Users retain 100% ownership of their data, which is not shared, sold, or sent to third parties.
EU HostingIncluded
Hosted on European-owned cloud infrastructure with data never leaving the EU.
No Cross-Site TrackingIncluded
No tracking across websites, apps, devices, or over time beyond a single day.
Available
Paid Add-on
Partial
Not Available
Plausible FAQ
Common questions about Plausible features, pricing, and capabilities
No FAQs available yet
Pricing Plans
View Full PricingStarter
Simple analytics for one site with 3 years of data retention.
Starting at
$9.00/month
💰
Base fee$9/month
Monthly base subscription for up to 10k pageviews
📊
monthly_pageviews$0/pageview
First 10,000 pageviews included
For 0-10,000 pageviews
Included monthly pageviews
Growth
Everything in Starter plus up to 3 sites and 3 team members.
Starting at
$14.00/month
💰
Base fee$14/month
Monthly base subscription for up to 10k pageviews
📊
monthly_pageviews$0/pageview
First 10,000 pageviews included
For 0-10,000 pageviews
Included monthly pageviews
👤
team_members$0/user
First 3 users included
For 1-3 users
Included team members
Business
Everything in Growth plus up to 10 sites, 10 team members, and 5 years data retention.
Starting at
$19.00/month
💰
Base fee$19/month
Monthly base subscription for up to 10k pageviews
📊
monthly_pageviews$0/pageview
First 10,000 pageviews included
For 0-10,000 pageviews
Included monthly pageviews
👤
team_members$0/user
First 10 users included
For 1-10 users
Included team members
Enterprise
Everything in Business plus 10+ sites, 10+ team members, and advanced API access.
Contact for pricing
⚙️
enterprise_pricing$0/organization
Custom pricing for high-volume or enterprise needs
Tags
Self-hostedGDPR-compliantOpen Sourcelightweightno-cookies
Reviews & Ratings
User reviews coming soon
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Performance & Reliability
Performance data coming soon
We're collecting uptime and performance metrics to provide comprehensive insights.