PostHog is an open-source product analytics platform that helps companies understand user behavior. It provides features like event tracking, session recording, feature flags, and A/B testing, allowing teams to self-host their analytics infrastructure and maintain complete data control. The platform is designed to be a privacy-focused alternative to traditional product analytics tools.
Founded
2020
Company Size
51-200 employees
Headquarters
San Francisco, USA
Funding
Series B
Allows control over whether client IP addresses are captured or discarded during data collection.
Connect cookie banners to PostHog consent methods like posthog.opt_in_capturing() for managing user consent.
Built-in support for GDPR compliance with cookieless tracking modes and data privacy controls.
Managed PostHog hosting on servers based in Frankfurt for robust GDPR compliance.
Provides a top-level opt-out mechanism for users to disable all PostHog data collection.
Enables cookieless tracking immediately without requiring a cookie banner. PostHog never stores data in cookies or local/session storage and counts users via privacy-preserving server-side hashing.
Enables cookieless tracking only when users reject cookies via a consent banner. Maintains full tracking capability when users opt in while respecting privacy preferences.
Configure what elements and interactions are automatically captured on your website.
Modify or filter event data before it is sent to PostHog servers.
Set up user identification and manage user properties with support for identify() method in standard tracking mode.
Record and replay user sessions for product analysis and debugging.
Deploy surveys to collect user feedback and insights.
Manage feature flags for A/B testing and gradual feature rollouts.
Store user data in browser local storage as an alternative to cookies.
Track users using only in-memory storage without cookies or local storage persistence.
PostHog is an open-source product analytics platform available for self-hosting and community contributions.
Generates server-side hashes using user agent, IP address, hostname, and daily salt to count unique users without storing personal data or distinct IDs in browsers.
Prevent specific sensitive data from being collected during event capture.
Common questions about PostHog features, pricing, and capabilities
In 'Always' mode, PostHog never stores data in cookies or local storage, allowing you to track usage without a cookie banner. It uses privacy-preserving server-side hashing to count unique users while ensuring no persistent identifiers are left on the user's device.
Yes, the 'Cookieless Mode (On Reject)' feature allows you to maintain high-fidelity tracking for users who opt-in while automatically falling back to privacy-safe, cookieless tracking for those who decline, ensuring you don't lose all visibility into your traffic.
PostHog includes a Session Replay feature that allows you to record and playback user sessions. This is integrated directly with your event data, making it easy to see exactly what a user did before encountering a bug or dropping off in a funnel.
Yes, the Event Data Filtering feature allows you to modify or drop specific event data before it is transmitted. This is useful for cleaning up data, removing internal traffic, or ensuring that no unwanted metadata is stored in your analytics suite.
No, PostHog features Autocapture Configuration, which automatically tracks element interactions and clicks on your website. You can then configure and filter these events within the platform to focus on the specific metrics that matter most to your team.
PostHog is built as an open-source platform specifically to allow companies to self-host their analytics infrastructure. This gives you complete control over where your data is stored and processed, which is ideal for teams with strict data residency requirements.
PostHog offers a generous free monthly tier; once you exceed those limits, you are billed based on your actual usage. This ensures you only pay for the volume of events and recordings you capture, with advanced features becoming available as you scale.
The Enterprise Add-on is designed for large organizations requiring advanced governance. it includes dedicated support, Role-Based Access Control (RBAC), and enforced Single Sign-On (SSO) to ensure your data infrastructure meets corporate security standards.
PostHog provides multiple layers of protection, including Sensitive Data Masking to prevent specific data from being captured and IP Data Capture Control, which allows you to discard client IP addresses entirely to maintain user anonymity.
This security feature generates server-side hashes using a combination of the user agent, IP address, hostname, and a daily rotating salt. This allows PostHog to count unique visitors accurately without storing any personally identifiable information or distinct IDs in the browser.
Yes, PostHog offers Consent Management Integration. You can connect your existing cookie banners to PostHog's consent methods, such as posthog.opt_in_capturing(), to ensure that data collection strictly follows your users' privacy preferences.
Users on standard plans have access to extensive documentation and community resources. For teams requiring a higher level of service, the Enterprise Add-on provides dedicated support to assist with complex configurations and platform management.
Generous free monthly tier, usage capped at free tier limits
Starting at
$0.00/month
Free forever
Usage-based pricing after free tier with advanced features
Starting at
$0.00/month
First 1,000,000 events included
For 0-1,000,000 events
First 1 million events free
For 1,000,001-2,000,000 events
1-2 million events
For 2,000,001-15,000,000 events
2-15 million events
First 5,000 recordings included
For 0-5,000 recordings
First 5k recordings free
For 5,001-15,000 recordings
5-15k recordings
First 1,000,000 requests included
For 0-1,000,000 requests
First 1 million requests free
For 1,000,001-2,000,000 requests
1-2 million requests
First 1,500 responses included
For 0-1,500 responses
First 1.5k responses free
For 1,501-2,000 responses
1.5-2k responses
First 50 GBs included
For 0-50 GBs
First 50 GB free
For 51-300 GBs
50-300 GB
Platform package for dedicated support, RBAC and SSO enforcement
Starting at
$2000.00/month
Base fee for Enterprise features
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