Backblaze B2 vs Omnisend Comparison

Detailed comparison of features, pricing, and capabilities

Last updated April 4, 2026

Overview

Compare key metrics and features at a glance

Backblaze B2 logo

Backblaze B2

https://www.backblaze.com/b2

Backblaze B2 is a cloud storage service that provides scalable object storage at 1/4th the cost of Amazon S3. The service offers robust APIs, CLI tools, and integrations with various applications, allowing developers and businesses to store and retrieve any amount of data. It features strong durability, native encryption, and lifecycle rules for data management.

Starting PriceFree
Founded2007
Employees51-200
CategoryCloud Storage
Omnisend logo

Omnisend

https://www.omnisend.com

Omnisend is an ecommerce-tailored email & SMS marketing automation platform that helps online sellers create omnichannel marketing campaigns. The platform enables businesses to combine email, SMS, push notifications, and other channels into seamless automation workflows, with a particular focus on ecommerce integration and customer segmentation. It offers advanced features like pre-built automation workflows, dynamic email content, and comprehensive analytics specifically designed for online retailers.

Starting PriceFree
Founded2014
Employees51-200
CategoryEmail Marketing

Quick Comparison

DetailBackblaze B2Omnisend
CategoryCloud StorageEmail Marketing
Starting PriceFreeFree
Plans Available14
Features Tracked115
Founded20072014
HeadquartersSan Mateo, USAVilnius, Lithuania

Features

Detailed feature-by-feature comparison

Feature Comparison

Feature
Backblaze B2 logo
Backblaze B2
Omnisend logo
Omnisend
api
S3-Compatible API
core
AI Content Writer
AI Product Recommendations
Automation Workflows
Email Campaigns
Forms and Popups
Push Notifications
Reporting and Analytics
SMS Marketing
Segmentation
integration
Facebook Customer Audiences
Google Customer Match
Shopify Integration
WooCommerce Integration
Zapier Integration
support
Live Chat Support

Pricing

Compare pricing plans and value for money

Backblaze B2 logo

Backblaze B2

From $0/mo

B2 Cloud Storage$0/mo

Price Components

  • storage: $0.006/GB
  • download: $0.01/GB

Best For

Developers, businesses, and AI teams seeking affordable, S3-compatible object storage with high performance and low egress costs for scalable data needs.

Omnisend logo

Omnisend

From $0/mo

Free$0/mo
Standard$16/mo
Pro$59/mo
CustomCustom

Price Components

  • base_fee: $0/month
  • emails: $0/email (500 included)
  • web_push: $0/notification (500 included)
  • base_fee: $16/month (500 included)
  • emails: $0/email (6000 included)

Best For

Shopify and WooCommerce stores seeking omnichannel email/SMS automation to recover carts and boost revenue without coding.

Integrations

See which third-party services are supported

Supported Integrations

Coming Soon

Integration comparison data for Backblaze B2, Omnisend is being collected and will be available soon.

Strengths & Limitations

Key strengths and limitations of each service

Backblaze B2 logo

Backblaze B2

Developers, businesses, and AI teams seeking affordable, S3-compatible object storage with high performance and low egress costs for scalable data needs.

Strengths
  • S3-compatible API enables seamless drop-in replacement for AWS S3 tools and code.
  • Costs 1/5th of Amazon S3 with flat rates, free first 10GB, and generous free egress up to 3x storage.
  • Supports Object Lock for ransomware protection and 10TB file uploads with no total capacity limit.
  • B2 Overdrive delivers 1Tbps throughput for AI/ML/HPC at hyperscaler speeds without egress fees.
Limitations
  • Lacks advanced enterprise features like multi-region replication found in hyperscalers.
  • Smaller company size may raise concerns about long-term scalability for massive enterprises.
  • Limited feature set compared to full-suite platforms, focusing mainly on core storage.
Omnisend logo

Omnisend

Shopify and WooCommerce stores seeking omnichannel email/SMS automation to recover carts and boost revenue without coding.

Strengths
  • Ecommerce-specific pre-built automations like cart abandonment drive 30% of revenue from just 2% of sends, far outperforming regular campaigns.
  • Omnichannel integration of email, SMS, and push with AI product recommendations and Shopify sync boosts ROI to $76-$79 per dollar spent.
  • Free plan includes unlimited segmentation, A/B testing, and Google Customer Match, enabling low-barrier entry for starters.
  • 2026 AI predictive analytics scores 'likely to buy' profiles for proactive retention, differentiating from reactive tools.
Limitations
  • Pro plan at $59/month required for high-volume SMS, pricier than email-only competitors like Mailchimp.
  • Bootstrapped with 51-200 employees may limit rapid innovation vs. VC-funded giants like Klaviyo.

Company Info

Company details and background

Backblaze B2 logo

Backblaze B2

Founded
2007
Headquarters
San Mateo, USA
Employees
51-200
Funding
Bootstrapped
Omnisend logo

Omnisend

Founded
2014
Headquarters
Vilnius, Lithuania
Employees
51-200
Funding
Bootstrapped

Comparison FAQ

Common questions about comparing Backblaze B2 and Omnisend

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