Omnisend is an ecommerce-tailored email & SMS marketing automation platform that helps online sellers create omnichannel marketing campaigns. The platform enables businesses to combine email, SMS, push notifications, and other channels into seamless automation workflows, with a particular focus on ecommerce integration and customer segmentation. It offers advanced features like pre-built automation workflows, dynamic email content, and comprehensive analytics specifically designed for online retailers.
Founded
2014
Company Size
51-200 employees
Headquarters
Vilnius, Lithuania
Funding
Bootstrapped
Drag-and-drop email builder with 350+ pre-made templates, product picker, discount code generation, and A/B testing for ecommerce campaigns.
Pre-built no-code workflows for cart abandonment, welcome series, post-purchase, and multi-channel branching across email, SMS, and push.
SMS channel for direct customer messaging integrated with email and automation for omnichannel campaigns.
Web push notifications as part of omnichannel marketing alongside email and SMS.
Dynamic segmentation based on purchase history, behavior, location, with AI Segment Builder for plain-language audience creation.
AI-powered product recommender that analyzes browsing and purchase history to insert relevant products in emails and campaigns.
Customizable TCPA and GDPR compliant signup forms and popups to capture visitor data and trigger automations.
Advanced performance reports, click maps, conversion tracking, and Customer Lifecycle Map using AI for subscriber insights.
AI assistant in email builder for continuing text, paraphrasing, grammar improvement, and subject line generation.
Native one-click integration with Shopify for automatic sync of product catalogs, orders, and customer data.
Native integration with WooCommerce for seamless data pull without manual setup.
Zapier support for connecting with thousands of apps and automating workflows.
Sync segments to Google for retargeting across Search, Shopping, Gmail, and YouTube; available on all plans including free.
Sync audiences to Facebook and Instagram for retargeting; included on all plans.
24/7 live chat and email customer support for all users.
Common questions about Omnisend features, pricing, and capabilities
Yes, Omnisend specializes in omnichannel workflows. You can create seamless no-code automation branches that trigger different messages across email, SMS, and web push notifications based on specific customer actions like cart abandonment or post-purchase follow-ups.
The AI-powered recommender analyzes your customers' browsing and purchase history to automatically suggest the most relevant products. By inserting these dynamic recommendations into your emails, you provide a personalized shopping experience that significantly boosts conversion rates.
Omnisend offers dynamic segmentation that tracks purchase history, site behavior, and location. Additionally, the AI Segment Builder allows you to create complex audience groups using plain-language descriptions, making it easy to target specific high-value customer sets.
Not at all. Omnisend provides a library of pre-built, no-code automation workflows specifically designed for ecommerce. You can easily customize these templates using the drag-and-drop editor to match your brand's voice and specific customer journey goals.
The Product Picker allows you to browse your integrated store's catalog directly within the email builder. You simply select the items you want to feature, and Omnisend automatically pulls in the images, descriptions, and pricing, saving you from manual data entry.
Omnisend offers native one-click integrations that automatically sync your entire product catalog, order data, and customer profiles. This deep connection allows you to use the 'Product Picker' to drag items directly into emails and generate unique discount codes without leaving the platform.
Yes, the Google Customer Match integration is available on all plans, including the Free tier. This allows you to sync your customer segments directly to Google to run highly targeted retargeting campaigns across Search, Shopping, Gmail, and YouTube.
Beyond native integrations for major platforms, Omnisend supports Zapier, which connects you to thousands of other third-party applications. This ensures you can still automate workflows and sync data even if you use a custom or niche tech stack.
The Free plan is designed for starting businesses to explore all of Omnisend's core features, including professional templates and automation. While it allows you to test the platform's capabilities, it is best suited for those with smaller contact lists before scaling to the Standard or Pro tiers.
While both plans support omnichannel marketing, the Pro plan is specifically optimized for high-volume senders who want to leverage the full power of SMS. It provides better value for businesses looking to scale their direct messaging alongside their email campaigns at a fixed monthly rate of $59.
Omnisend offers over 350 pre-made, mobile-responsive templates tailored for various ecommerce events. Whether you are running a seasonal sale or sending a monthly newsletter, you can find a professional design that can be customized in minutes using the drag-and-drop builder.
Yes, the platform includes comprehensive analytics specifically designed for online retailers. You can track performance metrics across all channels, including email, SMS, and push, allowing you to see exactly which workflows and campaigns are driving the most revenue for your store.
Best for starting businesses or for exploring Omnisend
Starting at
$0.00/month
Free for up to 250 contacts
First 500 emails included
500 emails per month included
First 500 notifications included
500 web push notifications included
Best for growing and medium-sized businesses focused on email marketing
Starting at
$16.00/month
Base price for up to 500 contacts. Note: HTML shows a starter discount of 11.20 for first 3 months.
First 6,000 emails included
6,000 emails per month (12x contact list size)
Unlimited web push notifications
Best for high-volume senders aimed at adding extra power with SMS
Starting at
$59.00/month
Base price for up to 2,500 contacts. Includes bonus SMS credits equal to plan price.
Unlimited emails (Fair use policy applies)
First 59 usd_credits included
Monthly bonus in global SMS credits equal to the price of the plan
Best for businesses with custom needs, large amount of contacts or email volume
Contact for pricing
Custom pricing for over 150,000 contacts
User reviews coming soon
We're building our review system to help you make informed decisions.
Performance data coming soon
We're collecting uptime and performance metrics to provide comprehensive insights.