Loops vs Omnisend Comparison
Detailed comparison of features, pricing, and capabilities
Overview
Compare key metrics and features at a glance
Loops
https://loops.so
Loops is an email marketing platform designed specifically for software companies and startups. It provides a complete solution for sending automated emails, newsletters, and transactional messages with features like visual email builder, advanced segmentation, and analytics. The platform specializes in helping companies create personalized email experiences while maintaining high deliverability rates.
Omnisend
https://www.omnisend.com
Omnisend is an ecommerce-tailored email & SMS marketing automation platform that helps online sellers create omnichannel marketing campaigns. The platform enables businesses to combine email, SMS, push notifications, and other channels into seamless automation workflows, with a particular focus on ecommerce integration and customer segmentation. It offers advanced features like pre-built automation workflows, dynamic email content, and comprehensive analytics specifically designed for online retailers.
Quick Comparison
| Detail | Loops | Omnisend |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | Free | Free |
| Plans Available | 1 | 4 |
| Features Tracked | 17 | 15 |
| Founded | 2021 | 2014 |
| Headquarters | San Francisco, USA | Vilnius, Lithuania |
Features
Detailed feature-by-feature comparison
Feature Comparison
| Feature | | |
|---|---|---|
| api | ||
| REST API | ||
| compliance | ||
| Preference Center | ||
| core | ||
| AI Content Writer | ||
| AI Product Recommendations | ||
| Audience Segmentation | ||
| Automation Workflows | ||
| Campaigns | ||
| Contact Properties | ||
| Email Analytics | ||
| Email Campaigns | ||
| Event-based Triggers | ||
| Forms and Popups | ||
| Loops (Automations) | ||
| Managed Deliverability | ||
| Mobile-friendly Editor | ||
| Notion-style Email Editor | ||
| Personalization Variables | ||
| Push Notifications | ||
| Reporting and Analytics | ||
| Reusable Styles & Components | ||
| SMS Marketing | ||
| Segmentation | ||
| Transactional Emails | ||
| custom | ||
| Dark Mode | ||
| integration | ||
| Facebook Customer Audiences | ||
| Google Customer Match | ||
| Shopify Integration | ||
| Stripe Integration | ||
| WooCommerce Integration | ||
| Zapier Integration | ||
| support | ||
| Live Chat Support | ||
Pricing
Compare pricing plans and value for money
Loops
From $0/mo
Price Components
- base_fee: $0/month
- contacts: $0/contact (1000 included)
Best For
Early-stage SaaS companies and startups needing unified marketing and transactional email without platform complexity.
Omnisend
From $0/mo
Price Components
- base_fee: $0/month
- emails: $0/email (500 included)
- web_push: $0/notification (500 included)
- base_fee: $16/month (500 included)
- emails: $0/email (6000 included)
Best For
Shopify and WooCommerce stores seeking omnichannel email/SMS automation to recover carts and boost revenue without coding.
Integrations
See which third-party services are supported
Supported Integrations
Coming Soon
Integration comparison data for Loops, Omnisend is being collected and will be available soon.
Strengths & Limitations
Key strengths and limitations of each service
Loops
Early-stage SaaS companies and startups needing unified marketing and transactional email without platform complexity.
- Transactional emails built-in with no separate service needed, unlike Mailchimp's Mandrill add-on
- Modern Notion-style editor with clean interface designed specifically for SaaS workflows
- Simple subscriber-based pricing with unlimited sends across all tiers, no feature gates
- Lacks deeper automation logic and advanced reporting tools compared to enterprise platforms
- Smaller market presence with 11-50 employees versus MailChimp's 283,090 detected installations
Omnisend
Shopify and WooCommerce stores seeking omnichannel email/SMS automation to recover carts and boost revenue without coding.
- Ecommerce-specific pre-built automations like cart abandonment drive 30% of revenue from just 2% of sends, far outperforming regular campaigns.
- Omnichannel integration of email, SMS, and push with AI product recommendations and Shopify sync boosts ROI to $76-$79 per dollar spent.
- Free plan includes unlimited segmentation, A/B testing, and Google Customer Match, enabling low-barrier entry for starters.
- 2026 AI predictive analytics scores 'likely to buy' profiles for proactive retention, differentiating from reactive tools.
- Pro plan at $59/month required for high-volume SMS, pricier than email-only competitors like Mailchimp.
- Bootstrapped with 51-200 employees may limit rapid innovation vs. VC-funded giants like Klaviyo.
Company Info
Company details and background
Loops
Omnisend
Comparison FAQ
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