Mailjet vs Omnisend Comparison
Detailed comparison of features, pricing, and capabilities
Last updated April 4, 2026
Overview
Compare key metrics and features at a glance
Mailjet
https://www.mailjet.com
Mailjet is a cloud-based email delivery and tracking platform that enables businesses to send marketing and transactional emails. The service provides features for email automation, template design, A/B testing, and advanced analytics for monitoring email performance. As part of Sinch, Mailjet offers comprehensive APIs and SMTP relay services for developers while maintaining user-friendly email marketing tools for marketers.
Omnisend
https://www.omnisend.com
Omnisend is an ecommerce-tailored email & SMS marketing automation platform that helps online sellers create omnichannel marketing campaigns. The platform enables businesses to combine email, SMS, push notifications, and other channels into seamless automation workflows, with a particular focus on ecommerce integration and customer segmentation. It offers advanced features like pre-built automation workflows, dynamic email content, and comprehensive analytics specifically designed for online retailers.
Quick Comparison
| Detail | Mailjet | Omnisend |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Starting Price | Free | Free |
| Plans Available | 4 | 4 |
| Features Tracked | 17 | 15 |
| Founded | 2010 | 2014 |
| Headquarters | Paris, France | Vilnius, Lithuania |
Features
Detailed feature-by-feature comparison
Feature Comparison
| Feature | | |
|---|---|---|
| api | ||
| APIs & SMTP Relay | ||
| Webhooks | ||
| compliance | ||
| GDPR Compliance | ||
| core | ||
| A/B Testing | ||
| AI Content Writer | ||
| AI Email Generator | ||
| AI Product Recommendations | ||
| Advanced Segmentation | ||
| Automation Workflows | ||
| Contact Management | ||
| Email Automation | ||
| Email Campaigns | ||
| Email Editor | ||
| Email Tracking & Analytics | ||
| Form Builder | ||
| Forms and Popups | ||
| Inbox Preview | ||
| Landing Pages | ||
| Personalization | ||
| Push Notifications | ||
| Real-time Collaboration | ||
| Reporting and Analytics | ||
| SMS Marketing | ||
| Segmentation | ||
| integration | ||
| Facebook Customer Audiences | ||
| Google Customer Match | ||
| Shopify Integration | ||
| WooCommerce Integration | ||
| Zapier Integration | ||
| security | ||
| Role Management | ||
| SPF/DKIM Authentication | ||
| support | ||
| Live Chat Support | ||
Pricing
Compare pricing plans and value for money
Mailjet
From $0/mo
Price Components
- emails: $0/email (6000 included)
- base_subscription: $17/month (15000 included)
- email_previews: $0/preview (500 included)
- email_validations: $0/validation (500 included)
- base_subscription: $27/month (15000 included)
Best For
Small to mid-sized teams and developers needing affordable email automation, robust APIs, and real-time collaboration for targeted marketing campaigns.
Omnisend
From $0/mo
Price Components
- base_fee: $0/month
- emails: $0/email (500 included)
- web_push: $0/notification (500 included)
- base_fee: $16/month (500 included)
- emails: $0/email (6000 included)
Best For
Shopify and WooCommerce stores seeking omnichannel email/SMS automation to recover carts and boost revenue without coding.
Integrations
See which third-party services are supported
Supported Integrations
Coming Soon
Integration comparison data for Mailjet, Omnisend is being collected and will be available soon.
Strengths & Limitations
Key strengths and limitations of each service
Mailjet
Small to mid-sized teams and developers needing affordable email automation, robust APIs, and real-time collaboration for targeted marketing campaigns.
- Offers real-time collaboration in Passport editor for multiple users to edit campaigns simultaneously with version control.
- Supports A/B testing of up to ten email versions on subject lines, content, and design to boost performance.
- Provides forever free plan with core features and low Essential tier at $17/month for 15,000 emails without daily limits.
- Includes open-source MCP Server for conversational AI queries on campaign analytics like open rates by country.
- Free plan includes daily sending limits and Mailjet branding on emails.
- Lacks dominance compared to market leaders like Mailchimp and Klaviyo in overall share.
Omnisend
Shopify and WooCommerce stores seeking omnichannel email/SMS automation to recover carts and boost revenue without coding.
- Ecommerce-specific pre-built automations like cart abandonment drive 30% of revenue from just 2% of sends, far outperforming regular campaigns.
- Omnichannel integration of email, SMS, and push with AI product recommendations and Shopify sync boosts ROI to $76-$79 per dollar spent.
- Free plan includes unlimited segmentation, A/B testing, and Google Customer Match, enabling low-barrier entry for starters.
- 2026 AI predictive analytics scores 'likely to buy' profiles for proactive retention, differentiating from reactive tools.
- Pro plan at $59/month required for high-volume SMS, pricier than email-only competitors like Mailchimp.
- Bootstrapped with 51-200 employees may limit rapid innovation vs. VC-funded giants like Klaviyo.
Company Info
Company details and background
Mailjet
Omnisend
Comparison FAQ
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